VIDEO CONTENT MARKETING

 

WHY VIDEO CONTENT IS IMPORTANT FOR MARKETING



As it’s known that content marketing is an effective way to build all the brands and reach  the audiences. Video marketing is an increasingly important form of content marketing, which helps to attract audiences. As per the reports , 83% of marketers believe that video content is very useful tool.

In this article, we will understand what video content marketing is and will try to  provide you with some excellent video content marketing ideas.

WHAT IS VIDEO CONTENT MARKETING?

Video content marketing is when brands produce videos to raise their profile on the web. Videos are normally distributed on either YouTube or other social platforms like Facebook, Instagram etc. Sometimes it also comes in the form of live courses, webinars , live classes etc. 

At some point of time , videos can be an amazing route for a brand to spread all over the world, which would  help to attract the various  audience. It works with both B2C and B2B content procedures. The amazing  thing about video content promoting is that it is very simple and easy way to reach towards the audience.


Here are five reasons why video content marketing is very important-

1. VIDEOS ARE THE PERFECT WAY TO EXPLAIN THE PRODUCT

Content video is a valuable tool, which makes the buyers to learn about the respective product. Indeed, according to WYZOwl (one of the worldwide market organization in animated explainer video production having created over 2,500 videos) 94% of marketers says   that using content video has helped them in  increasing the customer’s  understanding towards the product.

Customers will possibly purchase your item when they get to know what the product does and how it would  help them. It is obvious that content video is a decent instrument  as the video content helps the   marketers with clearing out things. .

2.  CONTENT VIDEO HAVE SHAREABLE ASSETS  


Content video is  more shareable than others, as it includes  infographics, surveys, videos, graphs, charts, data, apps, or guides. People are not likely to share content if it requires lot of efforts .Videos with 2-minute recordings is the more favourable than 5 – 6 minutes video as it requires less time to watch and it can make your video popular in other social media platforms also.

3. CONTENT VIDEO  BUILDS TRUST

In fact, video creates a trustier environment for your customers who are going to buy your products from you . Sometimes, it happens when we view a web page of any product that contains a lot of text, we don’t even  know if the content on that page is correct or if it has been pasted from any other site. Putting the video together requires more effort, but they are the good way to connect with the customers . It also helps to visually see a person’s brand representative, hear their voice, and see their personality. It’s a kind of attracting the customers towards the product and the brand.

4. BOOST CONVERSION THROUGH VIDEO CONTENT

The use of video content in marketing can help to increase the conversion rates. This is especially true if you use videos on landing pages. By using videos to show your products, you can make the audience know about your products or your services, which you want to provide . This has several advantages.

 First of all, these videos will improve the look and feel of your website and make your audience stay on your website for   a longer period of time .

Second, they will help to reduce your bounce rate.

 Third, they will help your audience in making decisions and ultimately increase conversion rates by encouraging people to take action.

 

5. VIDEO CONTENT GIVES GOOD RETURN ON INVESTMENT 



The return on investment you get from a video depends on lot of factors, including how the content strategy is organized and the quality of the video. However, 83% of WYZOwl researchers said that video provides them with a good return on investment. You may think that making videos is expensive and time-consuming, but there are many techniques that can help you to make great videos quickly and at low cost.

Most of us not only have high-quality video recorders like smartphones in our pockets, but software solutions such as Video Scribe and Doodle which can easily create videos at low cost. Lower video creation costs mean that it is easier to obtain a positive return on investment.



 Hence, the main strategy to attract audience towards the product is through  video content marketing. It is easier to create and share high-quality video content and give a full description of their product through video. Nowadays, almost all marketers use video in marketing activities to attract people's attention. After all, using video to interact with the audience is much easier than using written content, as written content sometimes turns into boring . If you haven’t included video as part of your content strategy, then you should start working on it from now .

 

                                                                                                                By Suspita Paul 

 

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